Bookbinder, visual artist, graphic designer and architect, Peter Behrens was as innovative as he was multi-talented. His first building - a home for himself, the contents of which he also designed- is a prime example of Gesamtkunstwerk. As a "total work of art" Haus Behrens utilized every artistic medium to create a complete aesthetic experience. Following success of his home he designed the AEG Turbine Factory, once again designing the structure as well as its contents. He was one of the first designers to embrace industrialization as a way to provide well designed, useful objects to the masses. In 1907 he founded his own architecture firm in Berlin which included three architects who would later write the history of modern architecture: Walter Gropius, Le Corbusier and Mies van der Rohe.